Our story
Rugs for every home, since 1996.
For thirty years Think Rugs has designed, imported and wholesaled rugs for the UK retail trade — combining great-value product, friendly service and quick, reliable delivery. We don't sell direct; we help shops and designers stock the right rugs, then get them out the door fast.
Where we started
We began in 1996 as importers and wholesalers of rugs, supplying independent retailers up and down the country. Three decades on, the focus hasn't changed: bring great design within reach, look after the shops that stock us, and make every order easy. That focus has seen us voted the UK's Best Rug Supplier in eight of the last ten years.
Built for the trade
Everything we do is built around the retailer. We carry over 2,500 product options across hand- and machine-made rugs, hold deep stock with live feeds, and dispatch the same day on orders placed before 2pm — with a 99%+ fulfilment rate. Behind the scenes, an automation engine connects to your systems by API or FTP, so ordering, stock and dispatch tracking run themselves.
Designed in-house
Our design team develops collections in-house, working colour, texture and construction into rugs that suit real British homes — from washable everyday pieces to hand-knotted wool. We supply over a thousand retail partners across the UK, and we're proud that shoppers find our designs in shops they already trust.
A more sustainable rug
We keep improving across product and energy. A 50kWp solar array powers the business and charges our electric fleet, generating more than we use. Around 40% of the range now contains recycled materials and 40% is fully washable, and we source only from ethical, Sedex- or BSCI-certified suppliers.
Three decades, by the numbers.
Thirty years of focus on great-value product, friendly service and quick, reliable delivery — backed by automation that connects to your systems.
Reduce, reuse, recycle
A more sustainable rug.
We keep improving across product and energy. Our 50kWp solar array powers the business and our electric fleet.
Become a stockist
One account for every rug your shop needs.
Open a Think Rugs trade account for wholesale pricing, live stock, automated ordering and dispatch tracking. We make running your rug department easy.